Reviews and referrals are how a good trade turns one job into the next three. In Richmond Hill, where many customers check with their own community before they search, the businesses that ask consistently and reply thoughtfully tend to win the close calls. This service builds that habit into your week.
What the service is
We set up a simple, repeatable routine, then keep it running:
- The ask: a short, polite request sent by text or email after each completed job, with a direct link to your Google review page.
- The timing: the request goes out when the customer is happiest, often the same evening the job is finished, not a month later with the invoice.
- The replies: every review gets a reply within a few days. For reviews in another language, we provide a reply template adapted by a qualified translator so your answer reads naturally.
- The referral record: a simple way to note who referred each new customer, so you can thank them and see which communities send you work.
- Reporting: monthly counts of reviews, average response time and referral jobs.
We never write reviews, buy reviews or filter out unhappy customers before they can leave one.
Why it matters more in Richmond Hill
A large share of the city's homes are family houses, and many owners rely on recommendations from relatives and community networks when they hire. That brings two effects:
- One job is a sample for a whole circle. A homeowner who is pleased with a furnace install near Bayview North may mention you to several families they know.
- Reviews in a customer's own language carry extra weight. A future customer who reads that language sees proof from someone like them. Answering that review well shows you take the whole community seriously.
We don't tell you which communities or languages matter. Your own job records do. If you have them, we'll use them.
Who it suits
- established trades with plenty of happy customers and fewer than 50 reviews
- businesses that get most of their work by referral but have never tracked it
- companies recovering from a run of negative reviews who need a fair, steady flow of new ones
What's included and the timeline
| Week | Work |
|---|---|
| 1 | Review audit, find your Google review link, write the ask in English |
| 2 | Translator adapts the ask and reply templates where needed; set up the referral record |
| 3 | Your team starts asking after every job; we reply to existing reviews |
| 4+ | Monthly report; adjust timing and wording based on response rates |
How results are measured
We look at:
- Review velocity: new reviews per month, compared with jobs completed. Many owners set themselves a target of one review for every four to six jobs.
- Response time: how quickly reviews get a reply.
- Referral jobs and revenue: booked jobs where the customer named someone who sent them.
A worked example: if you complete 60 jobs a month and get two reviews, you're converting about 3% of jobs into reviews. Asking every customer by text the same day often moves that to 15% or more. That would be nine new reviews a month instead of two.
For proof that steady reviews compound, look at the results from our HVAC work: GasBoilers.ca, a gas-boiler division built for CANRO Heat, holds a 5.0★ rating from 76+ Google reviews. More on the results page.
Mistakes to avoid
- Asking only the customers you think are happy. Selective asking can breach review-platform rules, and it rarely fools anyone.
- Copy-paste replies. "Thanks for your review!" on every post looks automated.
- Arguing in public. A defensive reply loses more customers than the original complaint.
- Ignoring other-language reviews. That's your strongest proof to a community, left unanswered.
- Forgetting to thank referrers. A personal thank-you keeps the introductions coming.
Next step
Count your reviews and last month's completed jobs, and divide one by the other. Then contact us by call, text or email. Pair this service with local SEO for the strongest effect, and see pricing for plans. We're a marketing and consulting service, not a contractor.
Frequently asked questions
Can you write reviews for us?
No. Fake or incentivised reviews break Google's policies and can mislead customers. We help you ask real customers at the right moment and make it easy for them.
Can I offer a discount for a review?
Don't. Offering something in exchange for a review breaks Google's rules. You can thank people for referrals in other ways, and we'll help you design a referral thank-you that stays on the right side of the rules.
What if a customer leaves a review in another language?
Reply to it, and ideally in the same language. If no one on your team writes it well, have a qualified translator help with a short template you can adapt.
How do I deal with an unfair negative review?
Reply calmly and factually, offer to talk offline, and never share private details. Future customers read the reply as much as the complaint.