Where do these housing numbers come from?

From Statistics Canada's 2021 Census Profile for Richmond Hill. They describe occupied private dwellings and will be updated when newer census data is published.

Can I advertise Ontario rebates in my marketing?

You can mention programs that apply to your services, but describe them accurately, link to the official page, date your statement and tell customers to confirm eligibility with the administrator. Never promise a customer they'll qualify.

Which parts of Richmond Hill have the newest homes?

The Official Plan names North Leslie and West Gormley as secondary plan areas in the north, and Richmond Hill Centre near Highway 7 as a growth centre. Those are where new construction is concentrated.

Does housing type matter for a commercial trade?

Less so. Commercial work follows the business parks and corridors, such as Beaver Creek, Barker, Headford and Newkirk business parks and the Yonge Street and Highway 7 corridors.

What Richmond Hill's Housing Tells You About Demand

Richmond Hill's housing tells you who your customer is before you write a word of marketing. Most homes are single-detached houses owned by families who make their own decisions, so trades that sell to homeowners have a large, stable market. The towers are concentrated in a few corridors, the newest homes are in a handful of growth areas, and Ontario rebate programs shift demand for certain services. This guide shows how to turn those facts into marketing choices.

The housing mix, in numbers

Statistics Canada's 2021 Census Profile counted 69,315 occupied private dwellings in Richmond Hill. Here's how they split:

Dwelling type	Share
Single-detached houses	56.7%
Row houses	15.2%
Semi-detached houses	3.8%
Apartments in buildings of five or more storeys	18.7%
Apartments of any type (including duplex flats and low-rise)	24.2%

Note the last two rows overlap: the 24.2% includes the high-rise apartments plus duplex flats and low-rise units.

What it means: roughly three in four homes are houses of some kind. For most residential trades, the buyer is a homeowner deciding for their own property, not a condo board or property manager.

Matching services to housing types

Different housing types create different jobs. A simple way to think about it:

Detached and semi-detached houses

These owners control their whole property: roof, furnace, water heater, drains, panel, yard and basement. They suit:

HVAC replacement and maintenance
roofing, eavestroughs and exterior work
basement finishing and waterproofing
landscaping, fencing, decks and snow clearing
whole-home electrical upgrades

These jobs often carry high ticket values, which can justify a higher cost per lead. Our ad budget guide shows how to set that ceiling.

Row houses

Row-house owners usually control their interiors and mechanical systems, but some exterior work may depend on a condominium corporation or shared arrangements. Market interior services directly, and for exterior work be clear about who needs to approve it.

Apartments and condos

High-rise owners rarely buy furnaces or roofs, but they do buy suite renovations, in-suite plumbing and electrical fixes, cleaning and moving help. The building's management often controls access and approved vendors, so a separate pitch aimed at property managers can make sense.

Old core, new north, growing south

Housing age changes the type of job, and Richmond Hill has a clear pattern.

The historic core. The Official Plan names the Village local centre along Yonge Street as the historic downtown. Older homes around the core and the original crossroads communities tend to need replacements and upgrades: panels, plumbing, windows, insulation, heating.
Mature central neighbourhoods. Many central subdivisions are at the age where original systems are wearing out. Replacement work dominates.
The growing north. The Official Plan names North Leslie and West Gormley as secondary plan areas. New homes bring finishing, landscaping and first-maintenance work, and new owners looking for their first set of trusted trades.
The growing south. Richmond Hill Centre is part of an urban growth centre shared with Markham. New towers mean more condo owners and more property-manager relationships.

Marketing implication: your messaging should change by area. "Replace your ageing furnace" speaks to Mill Pond; "your first furnace service after move-in" speaks to North Leslie.

Heating fuel and what it means for HVAC and plumbing trades

Province-wide, Statistics Canada's Households and the Environment Survey found that in 2023, 58% of Ontario households used natural gas as their primary heating fuel, 18% used electricity and 4% used propane. That's an Ontario figure, not a Richmond Hill one, but it suggests gas equipment is common in local homes.

For HVAC firms, that points to demand for gas furnace and boiler maintenance and replacement, plus a growing conversation about heat pumps. For plumbers, gas water heaters and their replacements are part of the same story. Anyone doing fuel-related work in Ontario must be registered with the TSSA; your marketing should state your registration accurately and never imply more than you hold.

Rebates that shift demand (as of October 2026)

Ontario energy programs can move customers to act sooner. As of October 2026, two Save on Energy programs are relevant to Richmond Hill trades:

Home Renovation Savings Program. Run by Save on Energy (IESO) and Enbridge Gas with Ontario government support. It offers rebates for single upgrades, including up to $7,500 for a cold-climate air source heat pump and up to $12,000 for ground source, plus smart thermostats, appliances, and solar and battery systems of up to $10,000. It also covers bundled upgrades such as insulation, windows and doors, and air sealing after a home energy assessment. Official pages showed no closure notice as of 2026-10-22.
Energy Affordability Program. Free energy-efficiency upgrades for income-eligible households, including a stream for oil-heated homes that the administrator describes as available for a limited time.

Rules for marketing around rebates:

Link to the official page and date your statement.
Tell customers to confirm eligibility with the administrator before they rely on it.
Never promise approval or a specific amount for a specific home.
Update or remove rebate content as soon as a program changes.

Programs change often. Confirm current details with Save on Energy before you publish anything.

Seasonal demand across the city

Seasons affect every trade, but they show up differently by area:

Season	Typical demand	Where it's strongest
Late fall and winter	Heating repairs, furnace and boiler replacement, snow clearing	Everywhere; snow work strongest on larger northern lots
Spring	Drainage, waterproofing, roofing, landscaping	Northern areas near the Moraine and Lake Wilcox; older homes in the core
Summer	Cooling, decks, fencing, exterior renovation	Detached-home districts across the city
Early fall	Maintenance tune-ups, insulation, window upgrades	Mature central neighbourhoods

Start campaigns four to six weeks before your busy season, so reviews and rankings are in place when demand peaks.

Putting it together: a worked plan

Imagine a heating and plumbing company based near Headford with three vans.

Core services: furnace replacement and water heater replacement, both strong in mature central and historic areas.
Primary areas: central Richmond Hill and the historic core, within easy drive time.
Secondary areas: southern Richmond Hill and nearby parts of Markham where they already have jobs.
Season: start ads and review pushes in September for the heating season.
Rebate content: a short, dated page on relevant Save on Energy programs, linking to the official source.
Language: if records show many customers prefer another language and a team member speaks it, add a multilingual campaign.

How we help

We use these facts to build a plan for your services and territory. See local SEO, the areas page for district detail, and contact to call, text or email. We're a marketing and consulting service, not a contractor, and nothing here is regulatory advice.

What Richmond Hill's housing tells a trade about where the work is